Tag Archives: Customer Orientation
Marketing Management Overview
For write-ups on other topics of marketing and sales management, refer: (Marketing Orientation) http://marketing-orientation.blogspot.com/, (Marketing Management Tasks) http://marketing-management-tasks.blogspot.com/, (Market research) http://market-research-function.blogspot.com/, (Market Segmentation) http://market-segment.blogspot.com/, (Advertising) http://advertising-mass-communication.blogspot.com/, (Sales Promotion) http://sales-promotion.blogspot.com/, (Sales/Selling Process) http://selling-process.blogspot.com/, (Negotiation Skills) http://negotiating-skills.blogspot.com/, (Negotiation Tactics) http://negotiation-tactics.blogspot.com/, (Objection Handling) … Continue reading
Posted in Boundaryless Management, General Management, Global Management, Marketing Management, Sales Management
Tagged Branding, Customer Orientation, Marketing, Marketing Function, Marketing Management, Marketing Management Overview, Overview of Marketing Management, Sales, Segmentation, Value for Money
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Lead Time Management
Need for Lead Time Reduction Value for money (VFM) to customers is inversely proportional to lead time. Less the lead time, more is value for money to customers. Customer satisfaction/delight is the result of increased VFM and reduced lead time. … Continue reading
Posted in Change Management, Cost Management, General Management, Inventory Management, Japanese Management System, Leadership, Marketing Management, Operations Management, Quality Management
Tagged Customer Orientation, Customer Satisfaction, Cycle Time, Lead Time, Lead Time Management, Lead Time Reduction, Lean Enterprise, Lean Management, Value for Money
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Quality Function Deployment (QFD)/House of Quality
Background Dr Yoji Akao of Japan developed quality function deployment (QFD) in 1966. House of quality is a subset of QFD. House of quality (a subset of QFD) was adopted by Mitsubishi’s Kobe Shipyards in 1972 for design of an … Continue reading
Posted in General Management, Innovation Management, Japanese Management System, Leadership, Marketing Management, Product Development, Quality Management, Research and Development, Strategy Management
Tagged Benchmarking, Customer Orientation, House of Quality, Product Design, Product Development, QFD, Quality, Quality Function Deployment, R&D, Research and Development, TQM
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