Professional Branding: Premises of Professional Branding

Following are the premises for taking recourse to professional branding:

  • All of us can have plenty of professional opportunities.
  • All of us can own a good share of market.
  • Each of us therefore can earn quite decently.
  • But to earn decently we need to attract people who will be willing to use our professional acumen and pay for it.
  • But for becoming capable of being sought after by our potential clients we need to stand out in this world of sameness.
  • For becoming the preferred professional of our potential clients, we need to differentiate ourselves from others by developing and projecting our expertise in a superior and appealing manner.
  • Application of our expertise (our master craftsmanship) should be designed to be capable of resulting in a unique proposition or set of unique propositions reflecting what we believe in or what we stand for and which is different and superior in the perceptions of the potential clients/users. And it should definitely fulfill their needs in a high value-adding manner.
  • Only superior expertise and its superior projection in terms of what we can do for them better than the other professionals (the promises we make to our clients) is not enough. What more is required is the superior delivery (of those promises) by using the superior expertise- not just once or twice but again and again.
  • We can then use these initial successes in consolidating our image of being superiorly different and appealing from others in terms of our knowledge, expertise and delivery.
  • We can take constant steps to create, recreate, maintain and continually boost this image in the minds of our existing clients and potential clients and create/invent systems of easy recall of us by the clients.
  • All of this will result in an  ever increasing positive spiral and we can expand our circle of influence.
  • Conversely if we do not take steps for building our professional brand, we will sail through as millions of others who do not use professional branding- the also ran types.

Related Articles on Professional Branding

1. Professional Branding: Start Your Branding Journey Now

2. What Is a Brand?

3. Definition of “Brand” and “Branding” in the Context of a Professional or a Person”

4. Premises of Professional Branding

5. History of Personal/Professional Branding:

6. Professional Branding: Whose Responsibility?:


About Shyam Bhatawdekar

35 years’ industrial/business experience as a top executive & 35 years’ parallel academic/consultancy experience in general management, behavioral sciences & technology. Areas: general management, production, human resources, industrial engineering, systems, MIS, computers, corporate planning, audit, sales/marketing. Penchant for information technology & behavioral sciences; integrated with conventional technology makes him unique thought leader. Conversant with academic theories & realities of business, fuses the two into practical approaches. Was associated with Tata Motors, Hindustan Motors, Hindustan Aeronautics & ThyssenKrupp; held top positions as highflier executive. Presently Chairman & Managing Director, Prodcons Group associating with 250 organizations; providing management & I T consultations & conducting seminars/workshops. Been a faculty for IIM’s, TMTC, Railway & HAL Staff Colleges, Symbiosis. Speaker with 35000 hours’ experience benefitting more than 100,000 people. Published 35 articles in Economic Times, Indian Management & Computers Today. Authored 27 books. Invited as key speaker in seminars by AIMA, HRD Network, NIPM, QCFI, CSI, NPC. Widely traveled. Education: Engineering & Management.
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